Think Outside the Box Office: Distribution & Marketing Intensive

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DATE: Sunday, January 29, 2012; TIME: 9:00AM - 4:30PM; WINTER 2012

Instructor: Jon Reiss
Workshop Location:
Scribe Video Center
4212 Chestnut Street
3rd Floor
Philadelphia, PA 19104
Fee: $50. $25, Scribe and PIFVA Members

*Members & non-members who register by calling Caroline Savage of PIFVA will RECEIVE %50 PERCENT DISCOUNT. Must call by Sat 1/29 at midnight to receive discount. 215-382-2579

Presented in partnership with the Philadelphia Independent Film & Video Association (PIFVA)

This special one-day intensive class will cover the basics of film distribution and marketing in the current arena of shifting platforms and markets.

In PART ONE: Creating a Strategy for Your Film, 9:30 am - 12, Jon Reiss will cover how to create a distribution strategy and marketing plan unique to your film; the various available markets for your film’s release; and how to engage your audience as early as possible.

In PART TWO: A Redefinition of Film Products, 12:30-4:30 pm, Reiss will cover: release options: theatrical, festival and alternative; maximizing live events; navigating the digital rights arena (VOD, streaming, aggregators/distributors, peer to peer networks) and transmedia.

Each attendee will get an opportunity to ask questions specific to his/her project.

Snacks & Lunch will be provided

INSTRUCTOR: A critically acclaimed filmmaker, Jon Reiss has produced and directed three feature films, most recently, Bomb It, about graffiti and the battle over visual public space throughout the world. Based on his experience releasing Bomb It with a hybrid strategy, he has written Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era and Selling Your Film Without Selling Your Soul. He created the concept of the Producer of Marketing and Distribution (PMD) in order to create a new crew member who would be in charge of a film’s audience engagement and release.

Jon Reiss previous work includes the features Better Living Through Circuitry and Cleopatra's Second Husband along with numerous music videos most notably for Nine Inch Nails, The Black Crowes and Slayer. Reiss also teaches film at Cal Arts.