CONTENT + INTENT = IMPACT Engagement and Non-Traditional Distribution Tactics

We are still on for today, despite the season's first snow!

Presented in Partnership with Philadelphia Independent Film & Video Association (PIFVA)

Robert West, co-founder and executive of Working Films, will present a workshop focused on audience engagement strategies and new non-traditional distribution tactics for social issue media. The focus will be on creating new partners and pathways to reach audiences, turning them into impassioned viewers – so when the lights come up they are ready to act. It’s about meeting two goals for filmmakers: FANS IN SEATS and, if you are passionate about the issue in your film, authentic and measurable CHANGE. We’ll look at models of partnerships and how these come together into strategic campaigns – or strategies for distribution – for your film. For perhaps the first time, real independence is possible, with new models for filmmakers to reach wide audiences are emerging every day, many supported by partnerships with NGOs, activists, and funders. You bring them CONTENT, they bring you INTENT, and together there is IMPACT. The workshop will start with case studies and background; then Robert will invite participants to speak about their individual films or projects so the group can focus on meeting specific challenges and opportunities.